Connect Airtable to Google Data Studio so you can quickly visualize the insights hiding in your Airtable base.
While Google Data Studio doesn’t have native support for Airtable, it does come with first-class support for Postgres. So we’re going to use Sync Inc to turn your Airtable base into a Postgres database that plugs right into Google Data Studio.
Then, in the background, Sync Inc will do all the hard work to keep the data current so your metrics are always up to date.
First, use Sync Inc to provision a Postgres database with all your Airtable data:
Now, we’re going to use the credentials you just received from Sync Inc to connect your Postgres database to Google Data Studio:
Passwordinto GDS. You can leave the Enable SSL checkbox empty. Then click Authenticate.
boolean, etc). Name your table in the top right (I recommend the naming convention
Airtable - Base Name - Table Name) and if you’d like, change the data freshness to 1 hour so your reports show the freshest possible data. Google Data Studio will auto save as you make changes. Once everything looks good, click the Google Data Studio logo in the top right corner to return to the home page.
With all your Airtable data connected to Google Data Studio, all that is left to do is build your dashboard.
Here are a couple ways to level up your reports.
Google Data Studio is great for building internal reports. But you can also use it to build interactive reports and portals for your customers. You can easily create a GDS report that shows just the data they need to see from across your base in one simple view. Then when you share it with your client you can require a Google login or password to keep their data confidential and secure. This is amazing for project tracking and more.
Add date pickers, search fields and other controls to your reports so you can easily slice and dice your insights.
Just like controls, you can turn on chart interactions so that when a viewer clicks a row on a table, the rest of the data on the report filters to just the data corresponding to that row. It’s really nice.
As I mentioned at the beginning, sometimes your business insights are hiding across tables. So you may need to pull together data from several Airtable tables into one data view in Google Data Studio to get the metric you need.
You can do this two ways:
join keythat GDS can use to match up the data. Since the underlying data source is Airtable, the
join keyrelating the two tables will often be a
A dashboard or report is really only as useful as the questions it answers and the decisions it motivates. So before you get in the weeds, start by outlining what questions you want to answer from your Airtable data (i.e. are we running out of stock?) or what decisions you want to drive (i.e. can we respond to every customer within 24 hours?).